Why Custom Hand-Built?

1. You can custom design the hub, rim and spoke combination specifically for you and your riding style. And we can help if you'd like.

2. Quality rims are made from the toughest materials, so you can trust them to tackle your most epic adventures and races year after year.

3. Quality rims and lighter spokes can significantly reduce rotating weight, which is twice as noticeable as upgrading to lighter parts such as handlebars or seatposts. This leads to a sprightly, nimble feeling.

4. Quality wheels can reduce overall weight anywhere from 1 - 3 lbs, and even more on a fat set, so those hills will be much more manageable.

5. Quality hubs have extra smooth, low drag, very nicely sealed and protected bearings that roll forever.

6. Quality hubs transfer power to the ground extremely quick with freehub engagement that is significantly faster than basic hubs. This is especially nice when crank ratcheting through tight twisty areas, as well as the normal stop and go pedaling while mountain biking.

7. Because they are durable, gorgeous, and an absolute blast to ride : D

Spoke Info

Sapim Race 2.0 / 1.8mm

• 2mm at each end, 1.8mm through the majority of the center section
• A perfect blend of strength to weight - Great all purpose spokes.

Sapim D-Light 2.0 / 1.65mm

• 12% lighter than Race spokes
• .15mm thinner through the center section than the Race model. Also a great all-around choice.

Sapim Laser 2.0 / 1.5mm

• 25% lighter than Race spokes
• .3mm thinner through the center section than the Race model. Excellent spokes for most fatbike riders. Also excellent for Gravel, XC, Trail, and All-Mountain riders under 180lbs.

Sapim CX-Ray 2.0 / .9-2.2mm

• 25% lighter than Race spokes
• Aero bladed, butted spokes produced from high-tensile stainless steel, which is ideally suited for the rigorous demands of spokes. Amazing all purpose spokes strong enough for all riders and wheels, including aggressive downhill mountain biking.

Spoke Nipple Info

Sapim Polyax Brass - Silver or Black

• Sapim Polyax brass spoke nipples are extremely durable and will withstand water, salt, and mud, and they remain easy to turn, for trueing, after years and years of service.

Sapim Polyax Alloy - Black, Red, Blue, Purple, Orange, Turquoise, Silver, Gold, Lime

• Alloy spoke nipples are nearly 70% lighter than brass spoke nipples, and they last about 4-6 years, under regular hard use, before they begin to break. If you don't keep your stuff long, or don't mind replacing the nipples eventually, they are great way to save a bit of weight and add some color. If you are a more casual rider, or don't ride regularly, they will last much longer.
• We use the best alloy spoke nipples available - Sapim Polyax 7075-T6, heat treated for extra strength with a special coating for corrosion resistance and low friction at the spoke interface.