Feel free to contact us for service, support, warranty, special requests, and general questions.

For wheel ideas based on your bike and riding style, share some details and we will gladly assist you.

Why Custom Hand-Built?

1. You can custom design the hub, rim and spoke combination specifically for you and your riding style. And we can help if you'd like.

2. Quality rims are made from the toughest materials, so you can trust them to tackle your most epic adventures and races.

3. Quality rims and spokes can significantly reduce rotating weight, which is twice as noticeable as upgrading to lighter parts such as handlebars or seatposts. This leads to a sprightly, nimble feeling.

4. Quality wheels can reduce overall weight anywhere from 1 - 3 lbs, and even more on a fat set, so those hills will be much more manageable.

5. Quality hubs have extra smooth, very nicely sealed and protected bearings that roll forever.

6. Quality hubs transfer power to the ground extremely quick with freehub engagement that is significantly faster than basic hubs. This is especially nice when crank ratcheting through tight, twisty areas, as well as the normal stop and go pedaling while mountain biking.

7. Because they are durable, gorgeous, and an absolute blast to ride : D

Spoke Info

Sapim Race 2.0 / 1.8mm - A perfect blend of strength to weight - Great all purpose spokes.

Sapim D-Light 2.0 / 1.65mm - Butted thinner, making them lighter than the Race model. Also a great all-around choice.

Sapim Laser 2.0 / 1.5mm - Butted thinner again, making them lighter than D-Light spokes. Excellent spokes for Fat Bike wheels. Also excellent for Gravel, XC, Trail, and All-Mountain riders under 180lbs.

Sapim CX-Ray 2.0 / .9-2.2mm aero bladed - Aero bladed, butted spokes produced from high-tensile stainless steel, which is ideally suited for the rigorous demands of spokes. Amazing all purpose spokes strong enough for all wheels, including aggressive downhill mountain biking.

Spoke Nipple Info

Sapim Polyax Brass - silver or black - Strong and long lasting, brass spoke nipples will withstand water, mud, and salt, and are easy to true after years of service.

Sapim Polyax Alloy - black, silver, red, blue, orange, gold, lime green, dark green, purple, pink, and turquoise (light blue) - They are not quite as resiliant or durable as brass, however, we use the best alloy spoke nipples available - Sapim Polyax 7075-T6 - heat treated for extra strength with a special coating for corrosion resistance and low friction at the spoke interface.

Alloy nipples usually last 4-6 years under normal, regular use, after which they will start breaking one at a time, starting on the rear wheel. If you don't keep your stuff long, or don't mind replacing the nipples eventually, they save a bit of weight and come in many colors. And after 5 or 6 years of hard riding, it's good maintenance to completely relace wheels with new spokes and nipples anyway.